SPEAKING EVENTS
Metro Cafe Speaker Series
June 25th @ 2pm
New York, NY
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Emerging Tech Meet-Up
July 14th @ 8pm
New York, NY
Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Creating positive friction
Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Interested in having me speak?
Investment recommendations that are relevant and responsible for user goals and financial situations vs. requirements and obligations of OSC audit.
Descriptive and contextualized options.
Sequence from risk tolerant to risk averse to reduce primacy effect and to increase friction.
Result
Push users to think through and choose an option instead of the first as default and get an accurate picture of emotional risk tolerance.