I’m a
Designer
&
Strategist
who builds meaningful digital experiences through the written word.
MISSION
Adding a little human to tech. Designing the conversations your products can have with humans.
I turn complexity into clarity and hesitation into action. I make sure the product speaks clearly when it matters most.
SPECIALITIES
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Clear, useful copy to help users make better decisions and reach a specific goal: whether it’s clicking a button or completing a form.
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Compelling customer journeys: from discovery, to consideration, to conversion. Designed to create a brand identity that leads with trust.
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Iterative design decisions based on insights from exploratory user research and user testing throughout the design process.
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Measurable designs through on-page and platform analytics and A/B testing that drive user experience and product metrics, and in turn, business goals.
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Managing and optimizing websites and content management platforms to improve site performance, load speeds, SEO, accessibility (sometimes using HTML, CSS and JavaScript).
CONTENT DESIGN IN CONTEXT
WORK
RBC Direct Investing
Driving acquisition across a new target market
BMO PaySmart (Buy Now Pay Later)
Improving brand recognition for BNPL
CIBC Investor’s Edge
Mobile-first options and margin trading
